Burgerhaus, renowned for its world-class burgers, embarked on a journey to expand its footprint with new locations. Their innovative 'travel-themed' burgers blended flavors from diverse global destinations, all served within a welcoming, family-friendly ambiance. However, they recognized the need to elevate their branding to match the quality of their delectable fare. With the creation of a semi-fictional adventurer and founder, 'J.E. Burghstein,' we crafted a memorable tagline and the embodiment of Burgerhaus' culture.